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15 & 16 JUNE 2021

ExCeL LONDON

Bravura Foods

UK`s fastest growing vegan distributor, Bravura Foods, launches new range of CBD drinks

As the CBD trend shows no signs of slowing, Bravura Foods have become the latest company to join the growing market.

The vegan specialist is launching a CBD infused, lightly sparkling range of drinks under a new brand, `The Leaf Life`, set to make its retail debut at the end of September.

`The Leaf Life` is the tenth brand to join Bravura`s impressive portfolio of vegan and vegetarian products, and it is the fourth of Bravura`s own brands, alongside Free From Fellow, Lestrin and Peanut Hottie.

Available in slim-line 250ml recyclable cans, the drinks will retail from £1.99 in three flavours: Laidback Lemonade, Relaxing Raspberry and Mindful Mango and Passionfruit.

The natural drinks contain 15mg of full spectrum, fully certified CBD and are free from all artificial flavours and colours. The range is also certified by both the Vegan and Vegetarian Societies.

Market research commissioned by the CMC estimates that the CBD market is currently one of the fastest growing wellbeing product categories in the UK. At the current rate it will be worth almost £1B per annum by 2025.

Lisa Gawthorne, Co-Founder and Director at Bravura Foods, commented: `We`re so excited about this launch, not just because it`s one of our own brands, but because it really tastes amazing, with only 19-25 calories per can. It`s also the lowest sugar CBD drink on the market, made without any artificial sweeteners.

`In a stressful modern world, we`re changing the way we manage our health and wellbeing. The market for CBD products is set to boom in the coming years, as more and more people look for products that can help with natural calmness and tranquillity.`

Karl Morris, Co-Founder at Bravura Foods, added: `Everyone who has tasted it says it`s just like drinking a carbonated fruit drink and that is exactly what we wanted. We have used wholesome natural ingredients including the CBD to try and deliver a fantastic tasting product with a functional and beneficial twist.`

The product has been officially launched at the Lunch Show in September and, at the same time, was launched into all major health food wholesalers, including Tree of Life and The Health Store. The company is currently in talks with various major high street and grocery retailers, who they are recruiting to join `The Leaf Life`.

For media enquiries, contact Kat Woodcock on kat@smokinggunpr.co.uk, 0161 839 1986

For more information call Bravura Foods on 0203 086 8676
www.theleaflife.co.uk
enquiries@bravurafoods.com

Tel: 0203 086 8676

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