International Drink Expo logo

9 & 10 NOV 2021

ExCeL LONDON

Leading from the Gut with Water Kefir

Did you know that 90% of your immune system originates in the gut? Once one of the body’s most under-rated organs, the gut is now in the spotlight and gut-loving fermented food and drinks, like water kefir, are on the rise, helping us all to feel good from the inside out.

As one of the body’s most important organs, the gut influences pretty much everything, from your immune system to serotonin (your happy hormone!) to your overall energy levels. The phrase “we are what we eat (or drink)” is carrying more truth than ever. In fact, the extensive ways in which the gut influences health and mood is a rapidly growing field of research in medicine showing that in order for us to be vital and healthy, we have to have a strong digestive system full of good bacteria.



The good guys vs the ‘bad’ guys: gut health 101

Our digestive system has an intricate balance of beneficial and less beneficial strains of bacteria and yeast, and when the balance is tipped in favour of the bad guys, it can result in a wide range of health issues from digestive problems and weakened immunity, to hormone imbalances and skin conditions.

Our fast-paced modern day lifestyle has resulted in an in-balance within the gut resulting in a wide range of health issues for many. In order to restore your gut, the beneficial strains need to be boosted and encouraged to grow, which can be done with kefir and certain fermented and pre-biotic foods.

These ancient foods, which are full of good bacteria and probiotics cultivated through fermentation, have been used for centuries by many cultures throughout the world with modern day research showing how these foods help with digestion, immunity, healthy weight, improved mood and more.
It is no surprise then to see the rapid market growth of fermented foods and drinks.

Alongside the increasing demands for healthy and functional foods has been the boom in the healthy adult soft drinks and non-alcoholic alternatives. The demand, being led by health- conscious millennials, has surpassed it’s ‘trend-by-date’ and has become a long-standing lifestyle choice, with health no longer being a trade-off for taste and enjoyment.

The idea of supporting optimal health through the gut with a tasty and refreshing dairy free drink is where the inspiration for our sparkling water kefir was born.



Bubbles & billions of live cultures

Kefir comes from the Turkish word “Keyif” meaning “feel good”, and it’s designed to do exactly that.

Many people are familiar with milk and yoghurt-based kefir, but what about water kefir?

Water kefir is a dairy-free fermented drink made from a live culture of friendly bacteria and yeast that creates a sparkling, gut loving beverage. Containing 20.5 billion live cultures per bottle, including Bifidobacterium and lactobacillus (probiotics), they’re teeming with beneficial digestive enzymes, amino acids, vitamins and minerals that make you feel great. Caffeine free, gluten-free low in sugar, vegan, 100% natural and simply delicious as a daily drink, kefir makes a great alcohol alternative or simply a refreshing bottle of bubbles with friends.

Get in touch: Purearth

www.purearth.co.uk

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