Innovation Win for Leaf Life
Leading vegan brands specialist and fastest growing vegan distributor in the UK Bravura Foods’ latest product launch Leaf Life has scooped the most coveted Best Drink Innovation award at this year’s International Drinks Expo in London. The new CBD infused range of lightly sparkling drinks was pitched alongside this year’s most innovative drinks concepts to judges and industry experts that included mixologists and technical representatives and was successfully crowned overall winner at last week’s exhibition at the Excel in London.
Bravura Foods who were exhibiting at the show were showcasing all three flavours of their new to market CBD drinks brand – in Laidback Lemonade, Relaxing Raspberry and Mindful Mango and Passionfruit flavours. Each 250ml can contains 15mg fully certified, full spectrum CBD and the drinks are free from any artificial sweeteners, flavours or colours and are certified by both the vegan and vegetarian societies.
Lisa Gawthorne, Co-Founder at Bravura Foods commented “We are so pleased with this particular award not only as it’s the first award win for Leaf Life but also because it really rewards our efforts at launching such a creative drink that performs so well from a design, taste, texture and overall delivery point of view. Anyone working in the CBD industry knows there is a big education challenge amongst consumers who think the drink is going to get them high (which it doesn’t as our CBD is THC free) and our drink really tackles this head on by pushing general relaxation and functionality over trying to reach out to the “stoner” market.
Karl Morris, Co-Founder at Bravura Foods also added “We have created something very special here and we know that from our initial lead user tests in which the drink scored monumentally high across all scoring criteria. Our lemonade only has 19 calories and the raspberry and mango variants are both under 25 calories making it one of the lowest calorie, highest CBD infused drinks on the market.”
The eye-catching colourful range of CBD infused drinks have currently been listed with leading health food wholesalers Tree of Life and The Health store and will be rolling our in independent health food stores nationwide over the coming weeks. The company are also in talks with major multiples, high street and convenience retailers regarding 2020 ranging plans and intend to start selling online in the New Year.
In the same week over at Food Matters Live, also held at the Excel, Leaf Life was also named runner up given a “Highly Commended” status in the Drink of The Year Awards. Lisa added “With such a positive start and wonderful reception for the brand, it goes to show this brand really does have a bright future ahead and we are looking forward to working with retailers who are excited to be part of the success as the CBD market continues to experience phenomenal levels of growth.”
The CBD market is certainly showing no signs of slowing down, according to recent data printed in The Times, the CBD UK Market has gone from 0-£300m in 3 years (The Times 19.08.19). The CBD global market is also expected to hit 22 billion globally by 2022 (Bright field Group).
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