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19 & 20 OCT 2022


International Drink Expo 2019

The International Drink Expo: The UK's only event dedicated to maximising your drinks sales.

The International Drink Expo 2019 brought together an incredible variety and array of speakers and exhibitors, showing delegates and visitors the future of the drink industry, and how they can help maximise drink sales.

The sky was dim and murky, but the atmosphere outside London’s ExCeL was electric. Excited visitors and delegates gathered outside the exhibition hall, with only one thing on their lips; what will the International Drink Expo have to show us? At 10 O’clock, the doors rose, and the visitors streamed in their droves - the show had begun.

Over the course of the 19th and 20th November, we saw 3192 visitors make their way around the show floor, finding the latest innovations that the drink industry has to offer. They were promised a line-up unlike any other - and what they got was beyond their wildest imagination. 200 exhibitors and 120 seminars, all dedicated to showcasing the latest drinks and drink equipment and teaching delegates about the latest topics that are on the lips of every professional in the sector. From the moment the show opened to it’s closing few minutes the show floor was bustling, as visitors moved from stand to stand. Brands such as Nohrland Cocktails, Hofmeister and Hip Vodka gathered together under one roof to show visitors where the future of drinks lies.

The International Drink Expo is dedicated to showcasing the products and services that are changing the face of the industry - but that doesn’t just mean that it’s all sales meetings and exhibitor stands. The keynote and award lounge was bustling with activity all the way through the two days, as the brightest minds in the industry led seminars, informing delegates and visitors about the most pertinent topics in the industry. To give you an idea of the caliber of speaker, we had the likes of Myles Doran from the Revolution Bar Group, and Ian Burrell, from the Rum Experience Co. The lounge also saw the innovation awards, as our incredible nominees battled it out in front of a live studio audience and our elite panel of judges. With barely a spare seat, the keynote and award lounge was a massive success.

“I was really impressed by the scale of the event and the sheer number of options for delegates to peruse and engage with on the day. The level of organisation was impeccable considering the volume of exhibitors and I would highly recommend visiting next year particularly if you would like to understand more about the TEC options available to market.” Myles Doran, Revolution Bar Group

“It's fantastic to see so many top scoring distillers showing off their IWSC-winning spirits at the International Drink Expo” IWSC Spirits Awards

“Thousands and thousands of people are coming through. The reach has been tremendous. Meeting a lot of great manufacturing partners” Dave Soko, Soko Cannabis Creations

There is always a huge variety of things to experience at the show, and this year proved to be no different! The panel debates gave delegates the chance to join the conversation, led by some of the industry's leading lights and minds. The opportunity to have your voice heard is invaluable, and our visitors took full advantage of the occasion, and we saw our panel halls flourish with full seats! Topics ranged from Customer experience all the way to AI in the bar and restaurant space - there was something for everyone!

“We’ve had a great couple of days exhibiting at the International Drink Expo. We had the opportunity to meet some new faces and introduce a whole new market to our range of rum.” Unconventional Distillery Co.

The networking opportunities at the International Drink Expo where numerous, and visitors took full advantage of the networking areas. The zones where buzzing with activity, as delegates and exhibitors took a break for a coffee and a chat with other like minded business owners.

The International Drink Expo was an incredible time, and broke records in attendance and visitor satisfaction. That doesn’t mean we are going to leave it at that, however! We are already hard at work to make sure that the 2020 edition of the show is going to be even bigger, and even better! On the 8th and 9th of September 2020, London’s ExCeL will see the International Drink Expo again - but it won’t know what’s hit it! If you’re looking to create a drink offering that will boost your profits, the International Drink Expo 2020 will blow you away - Get registered NOW!

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