International Drink Expo logo

9 & 10 NOV 2021

ExCeL LONDON

The rise in the health conscious consumer

In 2016, Slice of Intelligence identified that vitamins and dietary supplements was the fourth most popular item to buy online. They knocked out clothes, food and haircare. They were only beat by make up, games and TV. And with services such as daily vitamins being posted to your door, the desire for supplements is only growing. 

According to the Office of National Statistics, the average consumer is becoming more and more health conscious. We can see this abundantly across social media, and with the rise in popularity of health products.

However, people still want to enjoy themselves and have a drink every now and then. Whether it’s a single glass of wine, or a few pints; the alcohol being processed by your body is causing reactions, which means your body is working hard and using nutrients in the process.

At Bounce Back, we wanted to create a product for the consumer which would allow them to give their body the support it needs after consuming alcohol. We have developed a unique drink which is a mixture of amino acids, vitamins and minerals. So at the start of 2020 we launched the 58th iteration of Bounce Back with the following nutrients:

- Choline, which supports maintenance of normal liver function.

- Vitamin B12, which contributes to the reduction of tiredness and fatigue.

- Vitamin B1 and B6, which aid normal energy-yielding metabolism.

-Vitamin C, which assists in protection of cells from oxidative stress.

-Zinc and Selenium, which help normal function of the immune system

 

With the rise in consumers who are looking for convenience, yet also are health conscious, a product like Bounce Back is filling a gap in the market and providing people with what they need to be more mindful when it comes to drinking alcohol.

To find out more visit: www.bounceback.co.uk

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