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19 & 20 OCT 2022


CBD’s Positioning in The Wellness Drinks Market

CBD’s Positioning in The Wellness Drinks Market

The Planet Earth is inhabited by 7 billion individuals. Even the most identical of twins do not always share the most identical traits, chemistry or conditions. Therefore, finding a balance in life that suits your circumstances, is never as simple as emulating the next persons routines.

Thankfully, in the age of information which we live, researching and finding guidance on health, wellbeing and balance has never been easier. This is perhaps the reason that in the last 15 years, the health and wellness drinks market has doubled in size.

Sip and Go

The simplicity of a drink provides an easy option that fits in with the hectic lives of the modern human. Searching for better ways to give yourself wings, without the need for heart palpitations, the risk of diabetes or morning coffee breath has become a go to for many a millennial.

With functional wellness drinks, manufacturers are continually looking at ways to offer a more natural, risk-free solution to combat lethargy. Looking to vitamins, minerals and other naturally occurring compounds, a more holistic approach was needed.

CBD Has Entered the Chat

Long fabled for its medicinal properties, CBD, a naturally occurring compound found in the cannabis plant has proven to be one of the many solutions.

In brief, this cannabinoid (CBD) can be extracted from the hemp plant and used as part of a healthy routine that promotes relaxation, creativity and wellbeing. CBD boosts the efficiency of receptors found in the bodies endocannabinoid system (ECS), which acts like a bridge between body and mind for all mammals.

These receptors help the body process hormones such as serotonin and dopamine which are crucial to a stable mood and feelings of happiness and relaxation. By promoting the distribution of these hormones which affect the whole body, CBD can reduce anxiety, help you form better sleeping patterns ultimately leading to a healthier mind, body and soul.

Goodrays to the Rescue

One such company capitalising on the benefits of CBD is UK based Goodrays. Formed around an invested interest in the benefits of the cannabis plant, Goodrays have sought to combine the benefits of CBD with the refreshing sparkle of a seltzer, alongside several other essential vitamins and minerals.

The results are a simple, flavoursome and exhilarating beverage that can easily form part of a daily routine. As effortless as glass of water, Goodrays offers relaxation, focus and a clarity of mind, with a 30mg dose of CBD in every can.

Sourced from the worlds leading provider of hemp derived cannabinoids, Goodrays worked with industry experts in both CBD production and with beverage gurus to produce a 100% natural, 100% legal and 100% delicious answer to optimising mind and body.

Championing sustainability, compliance and transparency, the founders of the company strive to bring a modern, fair and neutral solution to an age-old caffeine powered problem.

Improvements in cognition, mood and sleep patterns, whilst remaining free of sugar, caffeine and other toxins, the drink is a healthy alternative for those needing a little get up and go.

With several flavours available and a dose of the sunshine vitamin (vitamin D) in every can, Goodrays puts the funk in functionality.