Tom Albertini and Laurie Smith
J A Kemp
Brand protection in the hospitality industry; what you need to know
In the competitive hospitality industry, successfully launching a new venture and building a brand takes real effort. A strong brand can make a huge difference in making you stand out from the competition; but how can you protect it, and how do you avoid objection from others? J A Kemp’s trade mark experts will explain the dos and don’ts when launching a new brand and later exploiting it, and provide other practical advice whatever stage your business is at.