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9 & 10 NOV 2021

ExCeL LONDON

Gin: Why You Should Be So Excited

Gin has quickly become a staple for drinkers everywhere, with new flavours and botanicals being used and produced all around the world. In fact, over the five years between 2013 and 2018, the market doubled in value to be worth a whopping £2.7 billion in domestic and export sales. It shows no sign of stopping its formidable growth, and the number of new gins coming to market only serves to solidify its dominance in the minds of drinkers. But where did gin come from, and why should you take notice of its astronomic rise to power?

Gin has been around for centuries, but it’s first mentioned historically in 17th century Holland, where it was sold as a medicine. Flavoured with juniper to become more palatable to those looking for its health benefits, jenever, as it was known, was popularised in Britain in 1688. At this time, William Of Orange sat on the English throne. He not only brought jenever with him, but import restrictions on French brandy meant that more people enjoyed gin over the alternatives. In Victorian England, Gin once again rose to popularity, giving birth to numerous gin palaces across the country. Now, gin is taking its place again as one of the most popular spirits in the UK, and this time, it’s showing no signs of slowing down… 

Flavoured Gins

Flavoured gin is taking the country by storm, with more and more distilleries offering flavoured options in addition to their traditional botanical offerings. Flavoured gin has recently climbed by a staggering 751% in the UK, and it’s down to the popularity of pink gin and other more fruit-based offerings.

Boutique Gins

Consumers are expecting gins to be different. They want something new, something unexpected. The rising popularity of small, independent distilleries doing things a little differently reflects this shift in demand, as people shift their custom to gins that promise to shake things up.

Gin Cocktails

Everyone loves a gin and tonic, but more elaborate gin-based cocktails are coming to take the sector to new places. Fruity cocktails, bitter cocktails, and boozy cocktails, customers are after a stunning variety of alcoholic treats. Gin often adds a fruitier and more herbal feel to cocktails, making them more welcoming to newcomers.

Non-Alcoholic Alternatives

Customers are becoming increasingly concerned with the health benefits and problems with what they consume, and some are deciding that alcohol, for them, is a problem. So they are trying to find non-alcoholic versions of their favourite tipples, and as one of the most popular spirits in the UK, Gin is towards the top of the list. There are a great number of distillers who are crafting incredible Low ABV or even alcohol-free versions of gin, with incredible success.

Gin is now second on the on-trade sales list, second only to vodka. As this classic spirit climbs its way to the top, now is a better time than any to ensure that your gin offering is as varied as it is desirable. At the International Drink Expo, we’ve gathered the best boutique, innovative and alcohol-free gins to sample and see which you would want on the shelves behind your bar.

Gin is bigger than ever and with sales having grown to £2.7 billion within just a few years, it’s hard not to pay attention. Leave gin out of your offering and miss out on a massive sector of the market - and the customers that go with it. The International Drink Expo is the only place where you will find all the best gins on the market - make sure you’ve registered to attend, and bring your tastebuds in top form!

Next Read: Are You Ready To Cater For Alcohol-Free Market Opportunities?

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